Where Asian football meets its audience.

Now

• Leading media partnerships for AFC competitions, from the AFC Champions League and Asian Qualifiers to the AFC Women's Asian Cup, with broadcasters and platforms across Asia and beyond.
• Building AFG's competition marketing and digital practice: fan engagement, CRM and the data behind who is watching, where, and on what.
• Hiring and mentoring the next generation of sports-business professionals in Dubai and Hong Kong.
• Following the growth of women's football in Saudi Arabia and the wider region, and the commercial models forming around it.

Selected work

Experience

1. Since 2021

   SVP, Media Partnerships, Marketing & Digital

   Asia Football Group (formerly Football Marketing Asia) · Dubai · Hong Kong

   • Leads global media partnerships, competition marketing and digital initiatives for AFC competitions at the exclusive commercial agency for Asian football.
   • Builds and leads teams across media partnerships, marketing, digital, fan engagement and CRM.
2. Media Management, Indian Premier League (co-lead)

   IMG · India

   • Co-led media management for the IPL across all franchisees, broadcast and media.
3. Post-MBA

   Investment Analysis and Consulting Lead

   Sports & technology investment and consulting · Hong Kong · Singapore

   • Strategy for emerging sports businesses; business-model evaluation of high-potential startups; management of a global network of business leaders and investors.
4. Head of Sales and Marketing, India

   Wellness, loyalty and engagement solutions · India

   • Pan-India sales and marketing of customer, employee and channel engagement solutions for technology, consulting, advisory, FMCG and real-estate clients.
5. Co-Founder · Early Team Member

   Ed-tech ventures · India

   • Co-founded an ed-tech startup; early team member of an ed-tech company that became a unicorn.
6. From 2007

   Sports Media and Sponsorship

   Indian cricket and endurance sports · India

   • Sports media across IPL, BCCI and ICC tournaments; sponsorship sales and servicing for ultra, trail and city marathons. Career began in technology.

Education

• 2019 – 2020
  MBA · CUHK Business School, The Chinese University of Hong Kong
• BTech, Computer Science Engineering · Amrita Vishwa Vidyapeetham

Honours

• Volunteer, girls' education · CRY — Child Rights and You

Expertise

Beyond the pitch

• Four cities as home: Bangalore-trained engineer, Hong Kong MBA, Singapore and Dubai in the years since.
• Believes the best sports jobs go to inquisitive people, and says so in every job post.
• Still writes the occasional line of code, if only to check the dashboard is telling the truth.

Contact

Open to conversations with broadcasters, platforms, brands and sports businesses across Asia and the Middle East — and to anyone inquisitive enough to want a career in sport.